BA (Hons) Marketing Management

Program Description

The BA (Hons) Marketing Management is ideal for students who want to use your creativity and influence strategy and you’re keen to impact the digital era as a marketing manager. This degree provides exemptions from certain diploma modules of professional bodies, including CIM and IDM, in preparation for a career in digital marketing.

SEGi’s marketing subjects are ranked highest in London overall (Complete University Guide 2019).

Duration of Study

3 Years

Course Mode

Full-time

Course Location

Kuala Lumpur

Intakes

Career Prospect

As graduates from the marketing field, you can contribute your expertise in: sales management, advertising, consulting and marketing research and branding consultant.

Subjects Offered

Year 1

Personal & Professional Development 1 – The Marketer
Principles and Practice of Marketing
Multichannel Marketing
Financial Aspect of Marketing
Public Relations: From Concepts to Practice
Bahasa Melayu Komunikasi 2 (International students)
Tamadun Islam & Tamadun Asia (Local students)
Malaysia Society 5.0

Year 2

Customer Insight & Research
Personal & Professional Development 2
Integrated Marketing Communications Management
Global Marketing Management
Marketing Management
Malaysian Studies 3 (International students)
Hubungan Etnik (Local students)
Design Thinking / Bahasa Kebangsaan A*

Year 3

Dissertation
Direct, Interactive & Digital Marketing
Business & Marketing Strategy
Social Media Analytics
Contemporary Issues in Marketing
Social Marketing
Community Engagement

Entry Requirement

ACADEMIC REQUIREMENTS