MASTER OF ARTS IN DESIGN INNOVATION MANAGEMENT

ADMISSION REQUIREMENTS

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

PROGRAMME OUTLINE

This programme is specifically designed to provide:

• Extend design innovation management programme to different organisations that consider design to be a strategic competitive force.
• Meet the growing demand for advanced skills in design management and leadership in the various services and business.
• Prepare graduates to meet the growing needs for management of advanced design technology and implementation of new management approaches.

The chart below shows the function of Design Innovation Management focusing on 3 dimension levels (Implementation Level, Structural Level and Leadership Level). There will be various job, opportunities, depending on the area of function.

On successful completion of this programme, you will be able to :

• Innovation and management from a creative perspective, within a world-leading art and design institution with strong link to the creative industries.
• Apply Design Thinking to real-world challenges, design collaboratively, engage critically and creatively with others and learn from shared experiences.
• An interdisciplinary programme informed by theories drawn from a range of design, business and humanities areas and delivered through projects and collaborations.
• Gain insight into creative briefs, target audiences and markets, through Design Management and Innovation.
• Benefit from diverse potential employment routes including setting up your own business, in-house and external design leadership roles, cultural positions and agency management jobs.

This programme is geared towards graduates who have graduated from design backgrounds who wish to master managerial skills that are relevant to their previous experience. This programme also appeals to non-design field managers and executives who require design management skills as part of their managerial responsibility.

The programme comprises 8 coursework modules, research methodology and a project named Creative Futures Project. There will be a combination of management context and design context in the modules.

For the final project module named Creative Futures Project, you will need to complete industry-based major projects along with evidence and output related to the Design Innovation Management field. There will be a final exhibition and presentation towards the end of the course.

* Elective modules may be pre-selected for students at the beginning of the semester. If students wish to change these pre-selected elective modules, they can choose from the available modules offered in the semester OR among the intensive delivery modules – however such changes may prolong the study duration.

For the final project module named Creative Futures Project, you will need to complete industry-based major projects along with evidence and output related to the Design Innovation Management field. There will be a final exhibition and presentation towards the end of the course.

CAREER OPTIONS