MASTER OF BUSINESS ADMINISTRATION

PROGRAMME OUTLINE

This programme is specifically designed to provide:

• An opportunity to develop knowledge and skills as a business manager in various work settings.
• A platform to improve effectiveness in any present and future management roles.
• Developing capabilities in integration of knowledge, skills and personal qualities that are applied appropriately in response to various circumstances.

ADMISSION REQUIREMENTS

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

On successful completion of this programme, you will be able to :

• Gain necessary knowledge and understanding about contemporary business and management theory, research and professional practice locally and globally.
• Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
• Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
• Understanding behavioral science and marketing analytics skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
• Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
• Understand and critically analyse the contemporary business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
• Demonstrate personal effectiveness through effective self management within the professional environment.

This programme is geared towards managers who wish to focus on enhancing and enriching management and critical decision making skills in national and international organisations. In addition, middle and senior level managers who are undergoing challenging tasks in manufacturing and/or services sectors will find this programme useful towards career growth.

This programme comprises 7 coursework modules and a major project (including a Research Methodology module). The modules take into consideration issues of management skills, marketing, managing strategy, change management, and leadership. In addition, internationalisation and global perspectives are considered and focus is given to project management in order to enhance the programme.

* Elective modules may be pre-selected for students at the beginning of the semester. If students wish to change these pre-selected elective modules, they can choose from the available modules offered in the semester OR among the intensive delivery modules – however such changes may prolong the study duration.

You will be expected to conduct effective research in relation to business for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of business.

CAREER OPTIONS