MASTER OF SCIENCE IN INTERNATIONAL BUSINESS COMMUNICATIONS

PROGRAMME OUTLINE

This programme is specifically designed to provide:

• A broad and extensive knowledge of international and intercultural communication.
• An overall understanding on how culture affects communication.
• The ability to conduct an interdisciplinary analysis of business communications in an international environment.

ADMISSION REQUIREMENTS

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

On successful completion of this programme, you will be able to :

• Develop skills to be employed in an advisory or practical managerial capacity in international communications.
• Manage business and corporate communication in multinational business environments.
• Demonstrate the personal and interpersonal competencies and knowledge are necessary to manage communications in differing & complex cultures.
• Understanding behavioral science and marketing analytics skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Interact effectively & responsibly with individuals and organisations in this context.
• Demonstrate ethical behaviour through appropriate communication in an international environment.
• Build perceptiveness, transparency and capability to communicate in an unfamiliar cultural context.
• Demonstrate creative and innovative approaches to solving communications problems and the development of new approaches to effective business communications.

The Master of Science in International Business Communication focuses on business and corporate communication in multinational business environments. The interface of communication is between corporate communication, language and management. This programme is ideal for executives, managers and professionals who wish to become effective communication managers in today’s complex global environment. Our programme provides students with the opportunity to study various aspects of business and corporate communication knowledge, theories, techniques, media technologies and skills. Career paths for MIBC graduates include corporate communications, marketing communications, management consulting, public relations and advertising in international business environments.

The modules are designed to equip students with the knowledge, skills, techniques, and personal qualities to secure and prosper in appropriate employment or further research, with a comprehensive understanding of the different approaches to communicating in an international business context. The modules equip existing professionals with highly developed capabilities in relation to innovation, integration of ideas and concepts in business communications.

You will be expected to conduct effective research in relation to International Business Communications for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of International Business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of International Business Communications.

CAREER OPTIONS